Identiti, a renowned UK-based bike manufacturer established in 1998, emerged from a desire to produce high-quality frames for dual slalom bikes. Initially catering to top-tier riders in the UK and globally, Identiti's flagship model, the Dr Jekyll, was introduced to meet these high standards. Over time, the Dr Jekyll has evolved into a versatile bike, excelling in 4X, dirt jumping, and pump tracks. It has become the best-selling competition dual frame in the UK.

Throughout its history, Identiti has offered a variety of frames for different disciplines, including downhill, enduro, road and BMX. Currently the company is focused on delivering top-performing dirt jump and hardtail frames through its Dr Jekyll and AKA ranges.